Digital Marketing Manager – House of Ellure2022 – Present
At House of Ellure, a luxury fine jewelry brand specializing in ethically sourced Sri Lankan sapphires, I led creative direction and digital marketing across brand, e-commerce, and influencer channels. I worked closely with the founders to shape the brand’s visual identity, campaign storytelling, and digital presence, ensuring consistency and impact across every touchpoint.
My role included overseeing campaign concepting, photoshoot direction, influencer collaborations, and written brand messaging, as well as supporting televised launches as an official HSN vendor. Through thoughtful partnerships and cohesive creative strategy, I helped elevate brand visibility while supporting growth across social, web, and retail-facing moments.